This collection draws its inspiration from Ayurveda, an ancient Indian holistic science that aims to balance the body, mind and vital energy to promote overall health and well-being.
According to this wisdom, we are all made up of a unique combination of the five elements: ether, air, fire, water and earth.
These elements are expressed through three major vital energies called doshas: Vata, Pitta, and Kapha, which govern the physiological and psychological functions of the human body. Their balance is essential for holistic well-being.
The art consists of maintaining or restoring their balance in order to promote vitality, serenity and longevity.
In Ayurveda, chakras are considered essential energy centers through which life energy flows. They reflect our overall well-being: physical, emotional, and mental.
When these centers are balanced, we feel aligned, confident, and in harmony. Conversely, imbalances or blockages can manifest as negative emotions, repetitive patterns, or physical and mental disorders.
Every color we wear isn't just an aesthetic choice: it subtly influences our mood, energy, and inner balance. Studies in color psychology show that certain hues can boost concentration, soothe stress, or promote a sense of serenity. In ancient traditions like Ayurveda, colors are also considered vectors of balance for the doshas and chakras, contributing to physical, emotional, and energetic harmony.
It is from this meeting of modern science and traditional wisdom that the Align collection palette is born. Designed based on the seven colors of the chakras, each shade was chosen to:
